Integrity Storage Group!

Welcome To

Integrity Storage Group!

We Are Transforming Self Storage, Empowering Veterans through Investing, Achieving Extraordinary Growth & Building a World-Class Veteran-Led Organization

About Us

Integrity Storage Group will be an industry leader in self-storage, committed to establishing new benchmarks for innovation and service, intending to thrive in all facets of our business activities. Our goal is to deliver an unmatched storage experience to our clientele through cutting-edge technology and outstanding customer support. Our strategic acquisition approach is based on identifying and improving undervalued assets in the fragmented self-storage market to construct a resilient portfolio that generates unparalleled returns in the industry.

Message from our Founder ⎯ Ken Nuehs

In my capacity as founder, I have consistently envisioned an autonomous storage solution that distinguishes itself through its steadfast dedication to customer satisfaction, security and technology. Our journey commenced with a distinct objective: to enhance the storage experience using cutting-edge technology and exceptional service. 

We invest in facilities and select strategic locations that guarantee expansion, service quality improvement, and operational excellence. Besides expanding our presence, we strive to establish new standards within the industry. You can rely on Integrity Storage Group to live up to our reputation, whether you are a customer seeking a secure location for your belongings, an investor seeking substantial returns, or a community member observing our entrance into your municipality.

Our Mission
We aim to implement a focused acquisition strategy in the self-storage sector by identifying and optimizing vital assets and attaining a critical mass of $50 million in annual revenues by concentrating on expanding markets with populations ranging from 50,000 to 700,000 people. We are transforming self storage, empowering veterans through investing, achieving extraordinary growth & building a world-class veteran-led organization.
Our Vision

Our Vision is to deliver an unparalleled self-storage experience to our customers by utilizing cutting-edge technology and customer service not found in any other facility in our markets. Besides generating industry-leading shareholder returns, attaining high operating margins, and optimizing cash flow via strategic acquisitions, our dedication transcends individual facilities.

Our Why?

At Integrity Storage Group, our mission extends beyond the transformation and consolidation of the self-storage industry. We are deeply committed to giving back to the veteran community by providing employment opportunities and robust support of nonprofit programs designed specifically for veterans. Our vision will redefine the self-storage sector while empowering veterans, fostering significant growth, and establishing a premier veteran-owned business. Our commitment to the veteran community inspires our values and actions.

Veteran Employment Initiatives

We believe in the strengths and unique abilities that veterans bring to the workforce. To support this belief, Integrity Storage Group actively seeks to hire veterans across all levels of our operations. One of our goals is to create a supportive work environment that leverages the skills, discipline, and leadership qualities inherent to military veterans. Integrating veterans into our team enhances our operational excellence and enriches our corporate culture with their exemplary service ethos and team-oriented mentality.

Supporting Veteran Nonprofits

Beyond employment, part of Integrity Storage Group is to support veteran-focused nonprofit organizations as we are committed to investing in programs that provide essential services to veterans, including health care, vocational training, and housing solutions. Our support extends to partnerships with nonprofits that align with our mission of veteran empowerment, offering financial contributions and engaging our employees in volunteer opportunities.

Integrity Storage Group is more than a self-storage company—we are a community advocate dedicated to empowering veterans. Through targeted hiring practices and supporting nonprofit programs, we are committed to giving back to those who have served our country, ensuring they have employment opportunities and support that honor their sacrifices. Our mission to transform the self-storage industry and empower veterans is unwavering, driving us toward the realization of a world-class veteran-owned business that exemplifies success, integrity, and community commitment.

Objective Overview

The primary goal of the Integrity Storage Group is to bring about a significant paradigm shift in the self-storage sector. Through astute acquisitions and exceptional operational oversight, the company delivers outstanding customer service and state-of-the-art technology to provide customers with the most superior self-storage experience possible. This includes guaranteeing secure, dependable, and easily accessible services for patrons, all while generating substantial returns for shareholders.

Strategic Priority

The company intends to acquire underutilized self-storage facilities in select states, including Washington, Idaho, Oregon, Montana, California, Nevada, Utah, Arizona, Colorado, Wyoming, New Mexico, and Texas, primarily focusing on the second, third, and fourth-tier markets. The aim is to attain a critical mass consisting of annual revenues amounting to $50 million and a total asset value of $500 million.

Market Expansion

 We will expand the operational footprint, starting with small to medium-sized facilities and potentially expanding to larger facilities and international markets, depending on establishing a strong domestic foundation.

Operational Excellence

Before resorting to third-party management, when necessary, we will gain an understanding of effective management practices by self-operating or automating initial sites and prioritizing areas with promise regarding technological advancements, substantial occupancy, and market rate adjustments.

Industry Overview

The Self Storage industry has shown remarkable resilience since its inception in the 1960s, as part of the commercial real estate industry. It has thrived amid diverse economic conditions, experiencing development influenced by economic volatility. During periods of economic prosperity, an increase in disposable income leads consumers to accumulate more products, requiring additional storage space. Conversely, economic recessions often force businesses and individuals to downsize, increasing the demand for storage solutions.

Self Storage revenue is anticipated to increase at a compound annual growth rate (CAGR) of 1.7% currently at $39 billion and trending to $44 billion by 2028. The projected increase in market capitalization shows a favorable outlook for the industry, implying substantial opportunities for growth and investment.

Currently, self-storage services are utilized by approximately 11.10% of U.S. households or 13.6 million individuals; this figure signifies substantial market penetration and establishes a firm groundwork for future expansion. The prominence of this phenomenon in the residential sector underscores noteworthy prospects, particularly in urban regions, where the limited square footage of dwellings may intensify the need for storage solutions. Anticipated to propel the industry’s forthcoming growth are sustainable practices and technological advancements that enhance customer experience and operational efficiencies—crucial elements in augmenting market penetration and capitalizing on the expanding demands of a dynamic economy.

The Self Storage industry boasts a vast network of 52,301 facilities spread across the United States, ensuring it can effectively meet the diverse needs of its clientele. This extensive presence provides broad accessibility and convenience for commercial and residential customers, demonstrating the sector’s commitment to efficiently serving a wide array of storage requirements.

To optimize service reach and accessibility, most of these facilities are strategically situated in areas with dense populations. It is significant to note that the Southeastern United States houses the highest number of storage facilities, comprising 29.4% of the total population. The allure of the region is significantly enhanced by its expanding metropolitan areas and burgeoning population. Notable concentrations are observed in the Western region, where California accommodates approximately 12.2% of the facilities within this industry. This distribution reflects the high demand for storage solutions in areas with limited living space and expensive real estate.

The positioning of storage facilities spans major metropolitan regions in the United States, including the Southwest, to mitigate the effects of urban sprawl and accommodate the constant influx of residents in need of space for their personal and professional belongings. As the sector progresses, these facilities must be strategically situated to accommodate the expanding storage demands of a population that is becoming more mobile. The industry’s capacity to respond to regional demographic changes is exemplified because national data shows facility sizes are proportional to the urbanization and population densities of specific states (Texas leads with 5,564 facilities, an increase of 134 facilities in the past year and nearly double the growth from two years ago). In contrast, Hawaii maintains the tiniest number of facilities, with a consistent 94. Idaho is distinguished by maintaining the greatest rentable square footage per capita at 12.5 square feet, underscoring the state’s distinctive market attributes.

Market Segmentation and Acquisition Opportunities for Integrity Storage Group

Unit Size and Rental Trends:

What is Stored:

Reasons for Storing:

self-storage facilities across the US
self-storage annual revenue
$ 0 bn

Opportunities for Acquisition:

households use self- storage facilities
0 %
average size of a storage facility
0 sf

Strategic Considerations:

SWOT analysis internal

The self-storage industry, defined by dynamic market conditions and rapid expansion, has undergone substantial change due to urbanization and changes in consumer preferences. As of 2023, the industry is anticipated to generate an annual revenue of $39 billion, and forecasts indicate a consistent upward trend. Strategic acquisitions of underperforming facilities and creative adaptations to consumer demands, including downsizing and accumulating personal belongings, drive this expansion. Enhanced operational efficiency and technological integration have established the sector as a highly profitable area for investment and growth. The subsequent SWOT analysis assesses internal and external factors, including strengths, weaknesses, opportunities, and threats, to equip stakeholders with a thorough understanding which is crucial for navigating the dynamic self-storage market.





Target Markets

Our strategic geographic expansion targets a critical revenue goal of $50 million annually across 100 facilities in key 2nd, 3rd, and 4th tier markets such as Washington, Idaho, Oregon, Montana, California, Nevada, Utah, Arizona, Colorado, Wyoming, New Mexico, and Texas. With populations of 50-700k growing at over 1% annually, these areas will initially host small to medium-sized facilities (20,000 to 100,000 net rentable square feet) that we will self-manage or automate. Our criteria for acquisition focus on underutilized properties with high occupancy rates above 90%, particularly those not fully leveraging technology and requiring upgrades in tech, security, customer service, and curb appeal. This approach will enable us to maximize market potential and expand operations across the U.S., Canada, and possibly internationally, ensuring each facility contributes significantly towards achieving our substantial asset value goal of $500 million.

Strategic Approach

Integrity Storage Group is embarking on an ambitious journey to lead consolidation in the self-storage industry from 2024 to 2040. Our strategy focuses on acquiring and partnering with financially sound, independently owned storage facilities. We dedicate ourselves to preserving the unique identity and branding of each acquired facility while providing strategic support to achieve a consistent 30% year-over-year growth rate. Our approach includes implementing comprehensive succession planning and ensuring smooth transitions for all stakeholders over a 3-6-year timeframe.

By the end of 2025, Integrity Storage Group aims to acquire between 1 and 3 facilities, targeting a collective asset value of $5 million to $10 million. Our growth strategy will escalate in 2026, by acquiring 6-8 additional facilities and every year after that, boosting the asset value to over $40 million.

Acquisition Targets per Year

Integrity Storage Group’s exit strategy is to build a valuation between $325 million if sold at a 10 Cap Rate and $650 million if sold at a 5 Cap Rate, emphasizing conservative estimates to under-promise and over-deliver. Self-storage, being classified as commercial real estate, utilizes different calculations and terminology than traditional businesses. The projection for annual revenue is $50 million from 100 facilities, each generating an average of $500,000 in revenue. Instead of using EBITDA and multiples for valuation, self-storage relies on NOI (Net Operating Income) and Cap Rate. With expenses averaging 35% of revenue, the projected NOI of $50 million results in $32.5 million. We project adding a yearly NOI of $2 million to $3 million, culminating in our strategic exit via sale to strategic buyers or an IPO, targeting a company valuation between $325 million and $650 million.

Integrity Storage Group aims to achieve a critical revenue threshold of $50 million annually by strategically acquiring and managing a portfolio of self-storage facilities primarily located in second, third, and fourth-tier markets across select U.S. states. Our approach combines direct operational oversight with the potential for third-party management collaborations to optimize asset value and operational efficiency.

Market Selection and Expansion

Target Markets

Focus on underserved urban and suburban markets in Washington, Idaho, Oregon, Montana, California, Nevada, Utah, Arizona, Colorado, Wyoming, New Mexico, and Texas. These markets have populations ranging from 50,000 to 700,000, with a growth rate exceeding 1% annually, showing an increasing demand for storage solutions.

Facility Size and Type

Start by acquiring small to medium-sized facilities, specifically those offering 20,000 to 100,000 net rentable square feet. After establishing a foothold and streamlining operations, the strategy will evolve to include larger facilities.

Expansion Strategy

Initially, facilities will be self-operated to ensure tight control over quality and customer service. As local markets mature and operations stabilize, consider transitioning to third-party management for facilities outside the local area. Long-term plans include expanding into additional U.S. regions, Canada, and potentially international markets, following the same strategic criteria.

Acquisition Criteria

Underutilized Facilities

Target facilities are not fully leveraging current technologies or market potential. We prefer high occupancy rates (over 90%), especially those below the market average for rental rates.

Value-Add Opportunities

Focus on properties that need upgrades in technology, security, customer service, and curb appeal. Facilities with minimal online presence or poor branding also present significant upside potential.

Operational Improvements

Look for opportunities to improve management practices, especially in facilities with poor reviews or those not being marketed effectively. Implementing smart locks, geofencing, IoT sensors, and mobile apps will enhance operational efficiency and customer satisfaction.

Operational Tactics

Technology Integration

Utilize cutting-edge technology to streamline operations, enhance security, and improve customer engagement through tenant-facing apps and automated processes.


Deploy advanced revenue management systems to optimize pricing and maximize income. Regularly review and adjust rates based on market dynamics and facility performance.

Financial Strategy

Seller Financing

Leverage seller financing to manage capital outlays and improve negotiation positions under higher interest rates.

Investment Returns

Focus on facilities with the potential for high ROI through operational improvements and strategic upgrades. Regularly assess each facility's performance against the portfolio to ensure it meets or exceeds financial targets.

Customer Service and Retention

We will invest in training programs to enhance staff expertise and customer interaction. Offer exceptional customer service to differentiate from competitors and foster loyalty.

Board of Directors

Ken Nuehs

Ken Nuehs is a seasoned professional with a distinguished background as a Marine Veteran, having completed deployments to Iraq and Afghanistan. The Marine Corps rigorous leadership training has significantly influenced him and continues to benefit him in his current roles. Ken holds a Bachelor’s degree in Business Administration from the University of Phoenix. He has furthered his education by obtaining a Chief Product Officer Executive Scholar Certificate from the Kellogg School of Management at Northwestern University.

Ken has over a decade of experience as a Senior IT & Revenue Growth Consultant, having worked with a diverse range of clients, including Nike, Amazon, BP, Johnson Controls, and United Health Group, as well as various small businesses. Currently located in Spokane, WA, he serves as the founder of Integrity Storage Group. He is responsible for the company’s operational strategy and development, emphasizing excellence and integrity.

Contact Us


+1 (509) 217-3268



3604 E. Frederick Ave, Spokane, WA 99217